In Europe, we want to become the benchmark for customer centricity in the areas we work in by 2020, and a competitive player in Oncology.

Our customers want us to be committed, courageous, collaborative and to act with integrity – thus we are making these values the guiding principle of our daily work:

• Commitment:
  We are committed to strive for success, to show resilience and discipline, and to focus on people.
   
• Courage:
  We have the courage to improve ourselves, to challenge, to think and act differently, and to take the customer perspective.
   
• Collaboration:
  We collaborate and therefore proactively share, put the team first, and trust each other.​
   
• Integrity:
  We adhere to our values and follow ethical standards to build our reputation.